Laurence Massé has worked in the field of communications and business development for over 10 years. She has worked in marketing and sales management roles for large organizations such as Pierre-Fabre North America, L'Oréal Canada and Yves Rocher North America. The highly competitive cosmetics industry has equipped her with innovation and creativity. In addition, she has regularly taught university courses in brand management. An animal lover, she has put her retail career behind her to use her knowledge and skills for a cause that is important to her.