The philanthropic context in which we live requires a lot of agility in fundraising. The difficult economic context combined with the marked generational change are two important issues to consider in the new solicitation. It is essential for organizations to maintain their current donor base, but also to follow suit in recruiting new targets. Obviously, new generations do not consume in the same way, so we must be diversified in our touchpoint, our topics and our fundraising mechanisms.
This session aims to discuss new communication trends to address these challenges. The famous saying: think outside the box is key in this session. On the menu: creativity, innovation and learning!
Outreach and Engagement