Changing policies and procedures are just one aspect of moving toward a community-focused organization. Your culture and brand are subtle expressions of your organization’s values that take careful planning and regular fine-tuning. Take the lead on evaluating whether your current brand represents your work and culture by focusing on simple steps. Attendees will learn how to analyze their organization's brand, recognize their vision gap, and make changes to evolve into a community-focused organization with stronger relationships and improved public perception. Downloadable materials will be provided to help facilitate your internal work.